“Be Yourself will embrace all our future marketing activity and it will be used in our digital, printed and out-of-home advertising.
Being yourself is increasingly becoming trickier.
It takes courage to be imperfect, original, unique.
There is always someone ready to criticise you.
Those who buy a Karman lamp are well on their way to challenging stereotypes and defending their personal identity.”

Davide Diamantini, CEO & Founder Karman

Be Yourself, our new claim defines the identity of Karman by blending the countless different sides to the personalities expressed by our lighting collections.

Experiencing your own authenticity, living outside the box and free from all clichés, Be Yourself becomes the password of those who put empathy and kind-heartedness first.
With the Be Yourself campaign, once again we’re expressing the style and attitude of those who want to be free, but this time we’re taking a more dynamic approach.